It began with a set of headphones… 

But they weren’t just a set of headphones; they symbolised the beginning of a change the promotional products industry urgently needed.


Let’s take a trip down memory merch lane…

Ten years ago, our founder, Em, had an idea. Tired of the same cheap promotional merchandise that was pitched to her while she was in marketing roles, she wanted to launch a merch agency like no other. Clicky pens prone to snapping, fidget spinners and latex balloons begone!


The marketing and events industry needed a full-service merch makeover. An agency that helped brands find their perfect merch match. A creative agency that held your hand every step of the way to provide the best branded merchandise solutions for your business.


sourcey.m (AKA Merch Mecca) was born.

And those headsets? The client bloody loved them. Crown Casino, you may have heard of them?

Our Founders -
Em and Rob

Working in marketing and events for over 15 years, Em saw lots of promotional JUNK. Feeling increasingly frustrated with the quality of branded merchandise, Em identified a gap in the market.

Inspired to start a promotional products agency that created unique, on-trend, retail-quality branded merchandise (that wouldn’t end up in landfill) Em began sourcing beautiful, sustainable, practical promotional products. That was in 2012. A decade later Em now manages the branded merchandise for some of the world’s most recognisable brands.

Her partner in life (and crime), Rob, joined in 2018. With almost 20 years of trade and customer marketing experience, overseeing some of the world’s biggest FMCG brands, together they are a merch powerhouse. Impressive, much?

Together with their ever-growing team, they work tirelessly to provide their clients with swoon-worthy branded products from their exceptional network of local and international suppliers.

There’s nothing the team can’t source for your amazing brand and grand merch plans. And that’s why sourcey.m is Australia’s favourite branded merchandise agency.
Emily murray


Rob murray


our a-team

We are seriously proud of the AH-mazing team we have formed here at sourceym.

Small but savvy, we are a passionate Australian team with decades of trade and brand marketing experience.

Our team is built with people from creative backgrounds and experience.
When you work with us you’re getting die-hard merch enthusiasts, experts and, yes, addicts, the obsession is real.

Together, we offer the warmest, friendliest and best-est customer service in the biz! You can Fact-Check that!

Our Secret Source

At sourceym we combine your vision with our clever ideas, creative strategy and stellar execution, to make you stand out from the crowd.


Our team is ridiculously creative, collaborative and visionary, with a shared love for really cool branded merchandise.

Each team member brings enthusiasm, energy, and experience to the table. The result is an A-grade awesome gang of creatives who work together to make your branded products stand out from the crowd.


And that’s why we are known as The Merch Match Makers.

sourceym sources really cool swag!

Our Purpose

We’re Down To Earth

Say NO to fugly, single-use branded junk and YES to stylish, practical, eco-friendly lifestyle products your customers will re-use and love forever. We’re all about sustainability at sourcey.m.

We Love Australian Made

Whenever we can, we support local, small and innovative businesses. We are always on the hunt to find new and exciting suppliers from down under!

Endless Possibilities

We make it our mission to source anything your heart desires, thanks to our far-reaching network of designers and suppliers onshore & offshore built through years of being home to the world’s coolest merch.

We’re Family Owned

We’re an Australian family business with combined decades of marketing and trade experience. We live and breathe beautifully branded merchandise.


The crazier, the better! There’s nothing like a challenge to find you the perfect branded product to suit your target market, purpose & personality. Any spec, any budget; it’s what we do best.

Women-FOUNDED & ProuD

sourcey.m was conceived by our founder Em. After almost a decade, she has grown her business into one of the top merchandise agencies in the country!


sourcey.m is built on these core values:









5 Star Customer Service

And we consider the above in every brief, no matter how big or small! By keeping these values in mind, we ensure that your brand, products and branded merchandise will live on and not end up in landfill. Beautifully branded, with love.

Business with purpose


We are a family business and care greatly about providing a sustainable future for our children (and the generations to follow).


We always aim to create useful products that our customers will love so our products stay in their hands and home, and not in the bin.


Together with our suppliers we are walking the walk, not just talking the talk. We recommend there is no SUP on any jobs we bring in from off-shore and we work with our local suppliers to ensure that they stand with us on the fight against Single Use Plastics.

✓ We say no to single-use plastics


✓ We have a huge range of eco-friendly and recycled merch


✓ Our products are thoughtfully designed for re-use and longevity


✓ We are committed to reducing our eco footprint


are you Ready to Meet Your Perfect Merch Match?

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